Brand Journey

Continuous transformations and new approaches to connect with our customers.

Transformation
of our brand over the years

From "The RCC Specialist" to "Healthy Cement For Healthy Homes"

Amrit Cement - The RCC Specialist

Around 2013 to about 2018, Amrit Cement established a strong foothold in the North East Indian cement industry by establishing its brand name as ‘The RCC Specialist’.

The Brand launched a very successful Teaser Campaign ‘Kya Aapne Suna?’ with multiple advertisements and hoardings to get the audience curious about something new is coming soon.

The Reveal Campaign ‘Suno Apne Ghar Ki Dhadkan’ that followed the Teaser Campaign was also a huge success. The Campaign reached out to customers through series of press ads, hoardings, social media and a very impressive television commercial.

Amrit Cement -
#HealthyCementForHealthyHomes

Having successfully established the Amrit Cement brand name, the Company embarked on a completely new brand transformation journey, repositioning Amrit Cement as "Healthy Cement For Healthy Homes".

The hashtag #HealthyCementForHealthyHomes has ever since been the face of Amrit Cement. The idea has been to go beyond the role of being merely a cement manufacturer and evolving into a Brand that transforms people’s life more meaningfully through a product that is ecologically viable and healthy.

Today, as a part of this #HealthyCementForHealthyHomes campaign, Amrit strives to adopt a more holistic approach, aligning its business principles and practices towards creating a healthy community and environment.